Dr Paul Jepson suggests the tabloid press publish a list of the names of the more than 250 people killed by smoking related disease each day, as part of a “fundamental re-think” on smoking. “Any other drug causing a fraction of the morbidity and mortality of tobacco would have been outlawed long ago,” he says.

He explains that in 2010, mephedrone became a class B drug following widespread media coverage and reports of some deaths in the preceding months, although the evidence surrounding the dangers of mephedrone does not exist. This is in stark contrast to tobacco, he argues, which is responsible for around 100,000 deaths each year in the UK. Why should smoking get special treatment?

Sounds fair enough to me…